Amazon's algorithm plays a critical role in determining which products are shown to customers. Over the years, the shift from the A9 algorithm to A10 has brought significant changes to how sellers approach Amazon SEO. In 2024, sellers need to stay informed about the latest updates to maintain competitive rankings. A9 Algorithm: The Foundation The A9 algorithm primarily focused on sales velocity as the key driver for product rankings. In simpler terms, products that sold more were more likely to rank higher. Keywords, product pricing, and availability were essential but secondary to the overarching importance of conversions. The algorithm was heavily transactional, emphasizing short-term performance. The Shift to A10: A Customer-Centric Approach Amazon A10, the newer iteration, has shifted the focus from merely sales-driven factors to a more customer-centric model . Here’s how A10 changes the game: 1. Relevance Over Sales Velocity Keywords now play a much more critical role th...