Let’s be honest—selling on Amazon is a beast. The competition is fierce. The algorithm is unforgiving. And the smallest SEO misstep can cost you thousands in lost sales. We learned that the hard way. After months of trial and error, wasted traffic, and poor rankings, we discovered that our Amazon SEO strategy was full of holes. The good news? You don’t have to make the same mistakes. Here are 5 Amazon SEO mistakes we made —and the exact strategies we used to fix them. Mistake #1: Writing for Humans, Not the Algorithm Yes, your product listing should be readable and persuasive. But if you’re not keyword-optimized , Amazon's A9 algorithm won’t even show your listing to humans. We used to focus only on storytelling—clever headlines, flowy copy, and creative descriptions. But we missed the golden keywords our buyers were actually searching for. ✅ Fix It : Use tools like Helium 10, Jungle Scout, or Amazon’s own Search Query Performance dashboard Find high-volume, relevan...