With Universal Analytics gone, Google Analytics 4 (GA4) has taken center stage—and it’s powerful, especially for eCommerce brands. If you're still treating GA4 like the old analytics platform, you're missing out on deep insights that can transform your product strategy. In this guide, we’ll show you how to unlock product-level performance using GA4’s custom dimensions, track product views accurately, and spot checkout drop-offs that are hurting your bottom line. 1. Track What Actually Matters: Product-Level Metrics GA4 doesn't rely on the same structure as Universal Analytics. It uses an event-based model, which means you get more flexibility and more detail—but only if you configure it correctly. To truly understand how your products are performing, you need to go beyond basic pageviews or sessions. Start with: Item Views ( view_item ) : See how often individual product pages are being viewed. Add to Cart ( add_to_cart ) : Find out which products spark interest and l...