When it comes to Amazon advertising, one big question every seller asks is: Should I focus on keyword targeting or product targeting? Both strategies are essential parts of a strong Amazon PPC campaign, but understanding when and how to use them can make a massive difference in your ad performance and profitability. With Amazon’s algorithm constantly evolving in 2025, it's more important than ever to refine your targeting strategy. In this blog, we'll break down both keyword targeting and product targeting—how they work, when to use them, and which one could drive the best results for your brand this year. What Is Keyword Targeting? Keyword targeting is when you bid on specific search terms that customers type into Amazon’s search bar. When someone searches for a term that matches your keyword, your ad appears in their search results. Example: If you're selling "organic dog treats," you might target keywords like: Organic dog snacks Healthy treats for d...