Eternal Elevator Pvt Ltd

You launched your Google Ads campaign. Your keywords are live. Your budget is set. But when you search for your ad… nothing shows up. This is one of the most frustrating moments for any advertiser—and in 2025, it’s more common than you think. The good news? Google Ads don’t “disappear” randomly. There’s always a reason, and most of them can be fixed quickly once you know where to look. Let’s break down why your Google Ads aren’t showing and the fastest ways to get them live again . 1. Your Ads Are Still Under Review (or Limited) Every ad goes through Google’s automated review system. In 2025, these checks are stricter—especially for industries like finance, health, services, and lead generation. What happens: Ads stuck in “Under Review” Campaign shows as “Eligible (Limited)” Ads approved but rarely served Quick fix: Check the Status column in Google Ads Remove restricted terms (claims, guarantees, exaggerated language) Make sure your landing page matches...

When businesses migrated from Universal Analytics to GA4, many expected better data and smarter optimization. Instead, a painful reality hit fast: ROAS dropped. Campaigns became unstable. Results stopped making sense. If that sounds familiar, you’re not alone. The truth is—GA4 didn’t hurt your ROAS. Misconfigured GA4 did. Let’s break down why ROAS drops after GA4 and exactly what to do to recover (and even improve) performance. 🚨 The Real Reason ROAS Fell After GA4 GA4 works fundamentally different from Universal Analytics. It’s event-based , not session-based It assigns conversion credit differently It changes how signals feed into ad platforms It affects automated bidding heavily If GA4 isn’t configured correctly, ad platforms start optimizing on bad or incomplete data —which leads to higher CPA, lower ROAS, and poor scaling. 1️⃣ Broken or Incomplete Conversion Tracking This is the #1 ROAS killer after GA4 migration. Common issues: Key conversions not ...