Let’s be real — lead generation without tracking is like shooting in the dark. You might hit something… but you’ll never know how you did it. That’s where Google Tag Manager (GTM) steps in — your secret weapon for building smarter, data-driven lead generation funnels. When set up right, GTM doesn’t just track clicks or form fills. It helps you understand buyer intent , measure true ROI, and eliminate wasted ad spend. In this blog, we’ll break down the 5-step GTM setup we swear by — the same one used by top-performing agencies to turn chaos into conversion clarity. Step 1: Define What a “Lead” Really Means for You Before you start firing tags left and right, pause. What does a “lead” mean for your business? Is it: A form submission? A phone call click? A booked demo? Or maybe a WhatsApp message? Most marketers track everything — but not accurately . The secret is to define specific, high-intent actions that truly qualify as leads. ✅ Example: If you’re a di...