Eternal Elevator Pvt Ltd

Google Ads is one of the most powerful platforms for driving traffic, generating leads, and boosting sales. But here’s the catch: while it can scale your business fast, it can also drain your budget just as quickly—especially if you’re new and make beginner mistakes. The good news? You don’t have to learn the hard way. In this guide, we’ll break down the 7 deadly mistakes new advertisers make on Google Ads and how to avoid them so you can launch campaigns that are profitable from the start. 1. Skipping Keyword Match Types Many beginners leave all their keywords on Broad Match , which means Google shows your ads for loosely related searches. While this gives you reach, it often leads to wasted spend. ✅ Fix: Use Phrase Match and Exact Match for more control. Add Negative Keywords to block irrelevant searches. Regularly review your Search Term Report to refine targeting. 2. Ignoring Ad Copy Testing Writing just one ad per ad group is a recipe for failure. If your cop...

  If you’re running an online store in 2025, you already know: data is your currency . The brands that thrive aren’t just the ones with great products — they’re the ones that know exactly how shoppers behave, what drives conversions, and where ad dollars work best. Enter Google Tag Manager (GTM) . For years, many eCommerce stores relied on developers to install tracking codes, fix broken pixels, or manage marketing tags. But in 2025, the smartest stores are switching to GTM to simplify tracking, improve agility, and unlock data-driven growth. Here’s why GTM has become a must-have tool for smart stores this year. 1. No More Developer Dependency Traditionally, adding or editing a tracking pixel required submitting a ticket to your dev team and waiting days (or weeks). GTM changes the game. Marketers can add and update tags without touching code. Launch campaigns faster with same-day tracking setup. Reduce costs by freeing up developer resources for real product improve...

Running Google Ads without extensions is like racing a car without turbo—you’ll move forward, but you won’t get ahead. Extensions are one of the most underused yet powerful features in Google Ads. They don’t just make your ads bigger; they make them more clickable, more relevant, and more trustworthy . The best part? They cost nothing extra. You pay the same CPC, but you get more real estate, more engagement, and often, a much higher click-through rate (CTR). Here’s how to unlock the hidden power of ad extensions and use them to skyrocket your clicks in 2025. 1. Sitelink Extensions – Direct Users to What Matters Sitelinks add clickable links beneath your main ad copy. Instead of sending everyone to the homepage, you can guide them directly to: Best-selling products Special offers Contact forms Reviews or testimonials By giving users multiple pathways, you cut friction and match intent faster . Bonus: Google rewards ads with high CTRs, improving your Quality Score. 2...

  Every year, seasonal shopping trends bring businesses golden opportunities to boost sales, build brand visibility, and connect with customers. While the back-to-school season is wrapping up, the momentum doesn’t stop there. In fact, the next few months are some of the biggest revenue-driving periods of the year —if you prepare strategically. From Halloween to the holiday season and into the New Year, shoppers are actively searching for products that fit seasonal needs. For sellers and brands, this is the perfect time to update product pages, optimize keywords, run promotions, and ensure inventory is ready to meet demand. In this blog, we’ll walk you through the upcoming seasonal events and provide actionable strategies to help you maximize sales and growth. September: Back-to-School Momentum The back-to-school season is nearly over, but it still provides an opportunity to clear inventory and offer last-minute deals. Items like stationery, backpacks, clothing, and electronic...

  In Online Reputation Management (ORM) , reviews aren’t just for customer trust — they’re a powerful SEO weapon . Search engines increasingly factor review volume, recency, and diversity into local and brand rankings. But here’s the twist: it’s not about getting random reviews over time . The real ranking power comes from review clusters — concentrated bursts of authentic, keyword-rich reviews across multiple platforms in a short time frame. Done right, the “Review Cluster” strategy can push positive content higher in search results and bury negative results faster than traditional ORM tactics. What is the Review Cluster Strategy? A Review Cluster is when you strategically collect and publish multiple high-quality reviews within a specific 2–4 week window , targeting: Your Google Business Profile Industry-specific directories (e.g., TripAdvisor, Trustpilot, G2) Niche review sites related to your industry Social proof platforms like Facebook recommendations ...

In 2025, Google’s algorithm is smarter than ever—and it doesn’t just rank websites based on keywords and backlinks anymore. Instead, it’s obsessed with trust signals . If your site doesn’t look credible to both search engines and users, your rankings will stall, no matter how good your content is. We recently revamped our SEO approach with a laser focus on trust-building elements , and the results were shocking: higher rankings, more clicks, and better conversions—all in a matter of weeks. Here are the 5 trust signals that helped us climb the SERPs fast (and how you can apply them too). 1. Verified Reviews and Testimonials Nothing builds trust faster than social proof . Google loves it because real user reviews reflect brand authority and credibility. What we did: Collected authentic reviews from satisfied customers. Added rich snippets (using schema markup) so reviews showed directly in search results. Published case studies with real client outcomes. Impact: We noti...

  Most eCommerce brands obsess over product photos, pricing, and copy — but often overlook one powerful conversion booster:  tags . No, we’re not talking about hashtags or meta tags (although those matter too). We mean  strategic HTML and tracking tags  that not only help customers find what they need but also help you understand their behavior — so you can optimize for more sales. After implementing a few key tags, our product page conversion rate jumped by  28% in under two weeks . Here’s exactly what we changed, so you can do the same. Step 1: Schema Markup for Rich Snippets We added  Product Schema markup  so Google could display rich product details directly in search results, including: Price Stock availability Star ratings This made our search listings stand out and  increased click-through rate by 17%  — more clicks = more opportunities to convert. Pro Tip:  Use  Google’s Structured Data Markup Helper  or a plugin to ea...

  When it comes to Amazon, your listing is your storefront —and if it’s not optimized for both customers and Amazon’s A9 algorithm, you’re leaving money on the table. Amazon SEO isn’t just about adding keywords; it’s about structuring your listing strategically so that it ranks high, attracts clicks, and converts shoppers into buyers. In 2025, competition is tougher than ever, but the good news is—if you know how to structure your listing correctly, you can outrank competitors and dominate your niche . 1. Start with Keyword Research (But Don’t Stuff) Every successful Amazon listing starts with targeted keyword research . Use tools like Helium 10, Jungle Scout, or Amazon’s own Search Query Performance Report to: Identify high-volume, relevant keywords. Find long-tail keywords with strong buying intent. Spot competitor keywords that you can outrank. Once you have them, place your primary keywords strategically —in your title, bullet points, description, and backend ...

That little blue checkmark next to a brand or influencer’s name isn’t just a vanity metric—it’s digital proof of credibility . It builds instant trust, boosts engagement, and sets you apart from imitators. But here’s the truth: many brands and personalities struggle for years to get verified, while others seem to breeze through the process. The difference often comes down to one thing— Online Reputation Management (ORM) . Over the last year, we’ve helped multiple clients secure verification on platforms like Instagram, X (Twitter), and TikTok —and ORM played a critical role every single time. Here’s exactly how. 1. Build a Strong, Searchable Digital Footprint Verification teams want proof that you’re a notable, legitimate entity. If they can’t find consistent, credible mentions of you online, your chances drop dramatically. ORM Tactic: Secure press coverage from credible publications in your industry. Publish thought-leadership content —guest blogs, interviews, podcasts. ...