When it comes to Amazon, your listing is your storefront —and if it’s not optimized for both customers and Amazon’s A9 algorithm, you’re leaving money on the table. Amazon SEO isn’t just about adding keywords; it’s about structuring your listing strategically so that it ranks high, attracts clicks, and converts shoppers into buyers. In 2025, competition is tougher than ever, but the good news is—if you know how to structure your listing correctly, you can outrank competitors and dominate your niche . 1. Start with Keyword Research (But Don’t Stuff) Every successful Amazon listing starts with targeted keyword research . Use tools like Helium 10, Jungle Scout, or Amazon’s own Search Query Performance Report to: Identify high-volume, relevant keywords. Find long-tail keywords with strong buying intent. Spot competitor keywords that you can outrank. Once you have them, place your primary keywords strategically —in your title, bullet points, description, and backend ...