Eternal Elevator Pvt Ltd

  Why one underrated tag became our secret weapon for scaling recurring revenue. When you think of Google Tag Manager (GTM), your mind probably goes to event tracking, retargeting triggers, or analytics integrations. But for subscription-based businesses , there's one underrated GTM tag that could quietly become your best-performing asset. Spoiler: it’s not flashy — but it’s insanely effective. And when we implemented it at Eternal Elevator, our subscription signups jumped 48% within one month. Let’s break down what it is, how it works, and how you can deploy it to boost your MRR. The Tag: Form Abandonment Tracking That’s right — tracking when users start your subscription form… but don’t finish it. Most marketers obsess over completed sign-ups. But few bother to capture the moment someone almost converted . That’s where the money is. 📉 Why You’re Losing Subscriptions Without It Let’s face it — forms are friction. If a user begins entering their name, email, and credi...

  Bullet points aren’t just features—they're your secret SEO weapon. When customers land on your Amazon product listing, they skim the title , check the images , and then dive straight into the bullet points . But here’s what most sellers miss: Your bullet points are not just product details —they’re conversion boosters and ranking signals . And if you're making even a few common mistakes, your visibility and sales are taking a hit. Let’s fix that. 🚫 Mistake #1: Writing Features, Not Benefits Many sellers list specs like: "Made from stainless steel" "Bluetooth 5.0 connectivity" "20oz capacity" Boring. And not persuasive. ✅ Fix it: Add a benefit after every feature. Example: "Made from durable stainless steel – resists rust and lasts for years, even with daily use." 💡 Think: “So what?” If the customer wouldn’t care about the feature alone, make sure you answer that with the benefit. Mistake #2: Keyword Stuf...

  In today’s hyper-connected world, reputation crises don’t unfold over weeks—they explode in minutes. One wrong post, misunderstood comment, or viral accusation can unravel years of brand trust. Whether you’re a business, influencer, or agency, your reaction in the first 30 minutes defines whether you survive the storm — or get buried by it. This isn’t about if it’ll happen. It’s about how prepared you are when it does. Let’s walk through your 30-minute ORM (Online Reputation Management) crisis flowchart — a proven playbook to assess, respond, and protect your brand when the heat is on. Minute 1–5: Pause and Breathe (Don't React Emotionally) DO NOT: Panic-post. Delete everything. Blame others. DO: Stop. Screenshot. Save. Start here: Take screenshots of everything — posts, comments, mentions, messages. Document timestamps and user accounts involved. Disable auto-posting tools if you use them. 🧠 Pro Tip: Emotion clouds judgment. You’re not here to win a...

  The 2 Most Overlooked Policies That Could Make or Break Your Business When you’re focused on growing your Amazon business — listing optimization, PPC, FBA fees, and everything in between — it’s easy to overlook one silent killer: Your Account Health Rating (AHR). Amazon’s AHR is not just a “compliance score” — it’s your business’s lifeline . A drop in your Account Health Rating can lead to suspended listings , blocked payouts , or worse — an account shutdown. Luckily, there’s good news: Understanding and proactively following Amazon’s policies can protect your AHR and keep your business on the path to long-term success. Today, let’s highlight two crucial (but often ignored) policies that can trip you up — and how to stay compliant without slowing down your sales. 1. The Anti-Counterfeiting Policy: Proof Matters Amazon is obsessed with customer trust — and that means every product sold must be 100% authentic. To enforce this, Amazon has a strict Anti-Counterfeiting Poli...

Let’s be honest: It feels impossible to outrank household names on Amazon. They’ve got massive budgets, thousands of reviews, and the algorithm’s trust. But what if we told you there’s an Amazon SEO tactic that gives small to mid-sized sellers a serious edge—and it’s hiding in plain sight? Today, we’re revealing the one optimization strategy that has helped our listings leapfrog big brands on page one. It’s simple, it’s free, and almost no one is doing it right. Let’s dive in. The Tip: Optimizing Backend Search Terms Like a Pro While most sellers obsess over their titles and bullet points (which matter!), backend search terms are often neglected or stuffed with irrelevant keywords. That’s a huge mistake. When used strategically, backend search terms can: Help your product index for long-tail keywords Improve your ranking without keyword cannibalization Boost relevance for low-competition, high-converting queries Big brands often skip this step or repeat the same ke...

Let’s face it — when it comes to seasonal products , timing is everything. Whether you're selling Halloween costumes, Christmas decorations, summer pool floats, or Valentine’s gifts, success on Amazon depends on how fast you can rise in rankings before the season peaks . But here’s the catch: Seasonal products have a limited window to shine. If your product isn’t ranking before the rush, you’ve already lost to competitors who optimized earlier. So how do you master Amazon SEO for seasonal products and crush your sales window? Let’s dive in. Step 1: Start SEO Early (Seriously, Earlier Than You Think) One of the biggest mistakes sellers make is optimizing for Christmas in December, or summer in June. That’s too late. Amazon's algorithm needs time to gather data on: Click-through rates (CTR) Conversion rates Sales velocity Customer reviews If you wait until demand spikes, your listing won’t have enough history to rank. ✅ Start optimizing your listing 45...

  Fame is Fast. Backlash is Faster. In today’s influencer economy, one viral video can change your life overnight. But so can one negative headline, one canceled collaboration, or one old tweet resurfacing . The more visible you get, the more vulnerable your brand becomes. That’s where Online Reputation Management (ORM) comes in—not as an optional PR luxury, but as a survival strategy . If you’re growing an audience, signing brand deals, or just trying to stay in control of your online identity, this blog is your go-to guide on how to manage fame without fallout . 🎯 Why Influencers Need ORM (Even the Micro Ones) ORM isn’t just for celebrities or Fortune 500 brands. It’s for anyone whose name is their brand. Here’s what can happen without it: A brand pulls a partnership because of outdated or false content online A comment gets taken out of context and turns into a TikTok backlash A Google search shows more drama than value—killing new business ORM helps you ...

Let’s be honest. If you're still guessing where users drop off in your funnel — you're not really optimizing. Most businesses focus on traffic and conversions. But the real money ? It’s found in the gaps between those two points. That’s where Google Analytics 4 (GA4) comes in. Unlike its predecessor (Universal Analytics), GA4 gives you the power to build custom funnels that reveal where your visitors drop off, hesitate, or bail entirely. And once you know that? You can fix leaks, boost conversions, and squeeze more revenue out of the traffic you already have . Let’s break down how to track high-impact funnels in GA4 — and how to find the “drop-off gold” that most marketers ignore. Why Funnel Tracking in GA4 Is a Game-Changer In Universal Analytics, funnel tracking was rigid and hard to customize. GA4 flips the script. With Exploration Funnels and Custom Events , you can now: Build visualized user journeys tailored to your website or app. Pinpoint specific drop-...

Link building gets a bad rap—and honestly, it’s deserved. For years, the web was flooded with spammy backlinks, shady link farms, and black-hat tactics that worked… until they didn’t. Today, Google’s smarter, faster, and stricter about how it evaluates backlinks. But here’s the good news: Link building still works—if you do it the right way. In this post, I’ll break down the 6 link-building tactics we still use in 2025 to grow rankings, build authority, and stay on Google’s good side. 1. Create “Citable” Content People Want to Link To Forget long-form fluff. The content that earns links in 2025 is: Unique Data-backed Practical We’ve seen the best results from: Original research or surveys Infographics with new data points “Ultimate guides” on trending topics Templates, checklists, or tools Pro tip: Include embeddable visuals and offer copy-paste attribution code to make linking easy.  2. Use HARO and Featured.ai to Earn Authority Mentions Gett...

Instagram has long been the visual playground for brands. But in 2025, Meta’s rising text-based platform Threads is gaining serious traction—and smart brands are taking notice. So the big question is: How do you build a powerful brand presence on Threads vs. Instagram? They may both belong to Meta, but the strategies to win on each are completely different . In this guide, we’ll break down what works best on each platform and how you can use both to build authority, grow community, and drive action. Instagram: Visual Storytelling That Sells Instagram is still the go-to for aesthetic appeal and lifestyle marketing . With over 2 billion monthly active users , it’s an essential branding tool—especially for e-commerce, creators, and service providers. Best strategies to win on Instagram in 2025: ✅ 1. Short-Form Video is Still King Reels dominate reach—more than 65% of discovery happens here. Show behind-the-scenes, quick wins, product usage, or relatable skits. 💡 Pro Tip...

When it comes to Amazon listings, most sellers focus only on keywords — and forget the design of their content. But here’s the truth: Your listing format can either guide the shopper’s eye… or send them bouncing. SEO isn't just about stuffing keywords — it's about making your content scannable, attractive, and easy for both Amazon's algorithm and human buyers to understand. That’s where fonts and formatting come in. Let’s break down the top 5 SEO-friendly font and formatting best practices that actually help you climb the Amazon ranks—and convert more clicks into customers. ✅ 1. Stick to Amazon’s Default Font — But Format It Strategically You can’t choose different font styles on Amazon, but you can format how your text is presented. Amazon uses a clean, sans-serif font (like Arial or Helvetica) for product listings by default. And that’s a good thing — it’s easy to read on both mobile and desktop. 👉 Your focus should be on formatting your text in ways that make ...