As digital marketing rapidly evolves, website tracking has become indispensable. Google Tag Manager (GTM) offers a streamlined, adaptable, and accessible solution for tracking website events. With its updated features, GTM ensures even advanced users and beginners find it simple to implement, customize, and maintain tracking tags. Here, we delve into key website events you can track with GTM, focusing on new possibilities and advanced capabilities. 1. Form Submissions Tracking form submissions is crucial for understanding lead generation and customer engagement. GTM allows you to track: Contact forms Newsletter sign-ups Inquiry forms How: Use the built-in form listener or configure triggers for specific form IDs or classes. Advanced Tip: Leverage GTM to track partial form submissions or identify drop-off points for optimization. 2. Button Clicks Whether it’s a CTA (Call-to-Action) button or a download link, tracking button clicks provides insights into user behavior. How: Create cli...